Case Study • E-Commerce Store

Turning Cart Abandonment into an Automated Sales Machine

How Khayal Creative re-engineered the checkout experience for a brand that boosted its ROAS to 4.6x and reduced cart abandonment by 35%.

01

The Root Challenges

Visual 1: Simulating sales bleeding in the old checkout page

76%

Cart Abandonment Rate

Visitors faced a long form requiring login and 18 fields with hidden shipping costs, causing immediate friction and store exit.

6 Steps

High Cognitive Load

Lack of instant payment options led to buyer fatigue and loss of immediate purchase incentive.

Old_Checkout_Flow.v1
Drop-off Rate: 76%
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John
Doe
••••••••••••
Additional Shipping Cost:+ $12 (Surprise)
02

Execution & One-Click Checkout

Visual 2: iPhone mockup showing the modern mobile checkout experience

Reinventing the Mobile Experience

The Khayal Creative team built a fast store interface equipped with an interactive free shipping bar and direct Apple Pay/Tabby checkout.

  • ✔ Interactive free shipping bar that automatically increases cart value.
  • ✔ A sticky quick-buy button within the thumb zone.
  • ✔ Instant payment via Face ID through Apple Pay.
$25 away from Free Shipping!85%
👟

Custom Sneaker (Ultra Flow)

$79
03

Data-Backed Results

Visual 3: Realistic analytics dashboard showing sales and conversion jumps

Total Sales

$148,290

↑ +184%

Conversion Rate (CR)

3.82%

↑ +171%

Avg Order Value (AOV)

$68.40

↑ +51%

Return on Ad Spend (ROAS)

4.62x

↑ +120%
04

WhatsApp Cart Recovery (Automated Loop)

Visual 4: Interactive chat showing how we recovered 28% of lost carts

Turning Waste into Free Sales

When a customer leaves without purchasing, the system automatically captures their phone number and triggers a personalized recovery scenario with a secure checkout link.

+28%

Successfully recovered carts without extra ad spend.

KC
Brand Store Official

Hello John! 👋

We noticed you left the (Ultra Flow Sneaker) in your cart.

🎁 We added an extra 10% off for you (valid for 6 hours):CODE: SAVE10

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